This is a bit of a design nerd post, but I just realized that the new movie Avatar that was just released uses the font Papyrus for the main title. Now I know that’s not exactly amazing news to the rest of the world, but to designers it is a major embarrassment. I remember seeing this font all over the place before I went to college. I wondered why everyone used it and used it poorly. Well, it is a font that comes standard on most computers purchased today. Anytime someone tries to save a penny designing something on their own they go to this font because it looks different and artsy. But to any trained designer it is a terrible crutch, not original in the least bit. I pride myself on font selec5tion and have over 40,000 of the suckers. They are expensive and similar to a carpenter’s tools. Would you expect a trained carpenter to build your deck with “My First Craftsmen” tool set from Tonka? NO… Guess they spent too much money on effects. Rant over….

Papyrus Used for AVATAR TITLE, Lame.