Avatar Title Used Papyrus Font
Posted on December 30, 2009
Art, Design, DesignThis is a bit of a design nerd post, but I just realized that the new movie Avatar that was just released uses the font Papyrus for the main title. Now I know that’s not exactly amazing news to the rest of the world, but to designers it is a major embarrassment. I remember seeing this font all over the place before I went to college. I wondered why everyone used it and used it poorly. Well, it is a font that comes standard on most computers purchased today. Anytime someone tries to save a penny designing something on their own they go to this font because it looks different and artsy. But to any trained designer it is a terrible crutch, not original in the least bit. I pride myself on font selec5tion and have over 40,000 of the suckers. They are expensive and similar to a carpenter’s tools. Would you expect a trained carpenter to build your deck with “My First Craftsmen” tool set from Tonka? NO… Guess they spent too much money on effects. Rant over….
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